INRS @ D&AD
We’re delighted to be involved with the 2019 D&AD festival, we will be heading a unique panel event focusing on our learnings from working extensively in the Cannabis industry.
The 45 minute discussion on ”Shifting perceptions in a post prohibition market” will feature representatives from Branding and design, Media marketing & intelligence, hemp production and premium spirits industries.
Shifting attitudes and legislation of cannabis provides many interesting and novel challenges for design, branding and comms. We will explore the differing cannabis products, and the role of comms in breaking stereotypes and perceptions. We will also discuss dealing with packaging and promotion legislation and the differences between markets. Our talk will cover the current conversations around the benefits of the plant itself as a medicine, recreational use, the benefits this new industry is bringing to communities, and how by following new models we can make positive change in the world.
Read more about the D&AD Festival