CaseStudy_Logo_1000_NIL.jpg

Not In Love

Brief

_

Brand a sunglasses label from the ground up? Get our hands on the design of the products before a single pair have been manufactured? YES PLEASE...

Approach

_

We started by distilling the founder’s story into a unique and memorable brand name, ensuring we had a brand mark we could incorporate into the manufacture of the sunglasses.

Execution

_

We identified and honed classic sunglasses shapes, named them, and created beautiful luxury packaging for them to live in - bringing it all to life digitally and through print.

 
NIL_TIGERSKY_FullRes.jpg
2.jpg
NIL_Packaging_1.jpg
NIL_Packaging_2.jpg
NIL_Packaging_3.jpg
NIL_Promo_1.jpg
NIL_Promo_2.jpg
NIL_Promo_3.jpg
NIL_Promo_4.jpg
NOTINLOVE_WEBSITE_NEW PAGES_.jpg
NOTINLOVE_WEBSITE_NEW PAGES_2.jpg
NOTINLOVE_WEBSITE_NEW PAGES_3.jpg