Brand a sunglasses label from the ground up? Get our hands on the design of the products before a single pair have been manufactured? YES PLEASE...
We started by distilling the founder’s story into a unique and memorable brand name, ensuring we had a brand mark we could incorporate into the manufacture of the sunglasses.
We identified and honed classic sunglasses shapes, named them, and created beautiful luxury packaging for them to live in - bringing it all to life digitally and through print.